About The Product: Plum 10% niacinamide face serum that clarifies and brightens skin by actively working on blemishes & post acne marks, soothing active acne and regulating sebum production for all skin types, and also fragrance-free! It also contains Fermented Rice Water (Japanese Sake) that improves skin texture & brightness, minimizes appearance of pores and protects from sun damage

Key Ingredient Present: Plum has made a clever concoction of Niacinamide, Rice Ferment, Caffeine & Squalane that has been thoughtfully formulated to not only target spots, but also boost skin barrier health, soothe acne and protect against sun damage. A real multi-tasking face serum also fortified with plant-derived Squalane, Caffeine & Vitamin E – they help soothe skin, improve its elasticity & prevent inflammation.

Effects Of Ingredient: This serum is free of synthetic colors, artificial fragrances & essential oils. Quick absorbing, non-greasy, fragrance-free face serum that’s suitable for all skin types – perfect for daily usage.

How To Use: Take 2-3 drops and pat the Niacinamide face serum into your skin. Best used after cleansing and before moisturizing. Ensure the serum is fully absorbed before layering. Can be used day and night.

About Plum: Plum is inspired by the goodness in nature, and driven by the desire to be good and do good. Plum 10% Niacinamide Face Serum with Rice Water is 100% vegan and cruelty-free. No parabens, phthalates or other doubtfuls – in any product.